Book Review: The Obstacle is the Way

The Obstacle is the Way opens its final chapter with the above remark. In this book, author Ryan Holiday describes a sort of stoic philosophy to his readers. In a way, creating and equipping philosophers is Holiday's objective. The Obstacle is the Way attempts to shift the way readers perceive and interact with the world (and its trials), with the promise of turning trials into triumph.

Three thoughts on Ad Tech

Advertising Technology, or Ad Tech as it's usually referred to, is the dizzying array of technologies, platforms, companies, and networks that fund much of the web through text, image, or video advertising. Thoughts on the ethics of advertising privacy aside (worthy of its own post, perhaps at a later time), Ad Tech is a fascinating attempt to solve problems and improve the effectiveness of advertising.

Book Review - Lean UX

Lean UX is a part of the Lean series initiated by Eric Reis' The Lean Startup. The concept of building 'lean' prototypes, business models, and even startups has become popular since The Lean Startup was published. Lean UX takes the lean principles and illustrates how to apply the principles to UX development. The book is divided into three sections, an introduction of lean principles, the process of lean UX, and finally a section on implementing lean UX in an organization.

Book Review - Flash Boys

I thoroughly enjoyed this book. I finished all 280-ish pages over the 4th of July weekend, which as I learned is enough time for High Frequency Traders to crash and rebuild entire economies several times over. Author Michael Lewis managed to take a complex topic and present it in a way that is both entertaining and informative, and manages to do so without compromising one for the other.

Book Review - Hooked

I have described Hooked by Nir Eyal and Ryan Hoover as The Power of Habit Meets Influence: The Psychology of Persuasion. Many of the concepts covered in those works are presented through the lens of digital product creation, particularly for mobile apps and games. The basic premise of Hooked is the Hooked Model - a framework for understanding how...